Things to Consider When Printing Business Cards
Many think that business cards are no longer needed in this digital era. But the reality is business cards are a proven way to market oneself. But you need to design the best business cards to be effective. Factors like colour intensity, coating and finish, material, coverage, shape and quantity affect the printing of the card when you order business cards in Canada. Let us see these factors in detail.
Coating and Finish
Coating is the outermost part of the business card and comes in two types: matte and glossy. When light hits the card at the right angle, it can either look shiny or natural and clear. Yoiu can go for glossy coating when you order business cards in Canada if you have business cards with images paired with contact details. Whereas matte is a better option for cards with only logos and essential information.
The finish is the final seal that completes the texture of the card. Finish can be of six types:
- Emboss and deboss: Emboss style gives your card a 3D feel, while deboss is an outline given to the card.
- Cut Die: This print style pertains to your business card to cut into a particular shape to coincide with your business.
- Fold: this style gives your card a fold to give it a mist of mystery. When the recipient opens your card, you can surprise them with your fresh design and business details.
- Varnish and spot UV: these styles are used to make teh business cards glossy and have a plastic-like feel. Spot UV is similar to varnish but on certain parts of your card. This gives the card a richer look.
- Foil blocking: this style is similar to debossing and embossing but includes pressing coloured foil to the card to create elegant textures.
You must consider how the print looks, whether the print quality is good, and if the images, logo and text are printed correctly. Also, make sure that the bleed of colours on the paper is appropriate. Check if the colour is too intense or the printing has caused a smudge. To avoid this, select a colour scheme with a distinct colour combination.
This refers to the type of paper you want for your business card. The official term for the paper used for this purpose is stock, and the most common ones are 14pt and 16pt. For thicker ones, 18pt or 32 pt are used. Both of them differ in material and weight. The 11-14pt ones are mostly used for the ones that stay on desks and are handed out during events. They are perfect for short-term usage and to make an impression. Paper with a thickness of 18pt and higher helps you make your mark on the recipient as it can handle more ink, thus giving a better design and finish.
Find the Best Business Card Printing Services
If you want your business card to be attractive and stand out from your competition., the key lies in choosing the best printing service. Determine whether you want to hire a designer or design it yourself. Picking the right printing services can make or break the success of your business card.
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